Privacy Policy

Last Updated: April 12, 2025

This Privacy Policy explains how Lexy (“Website,” “we,” or “us”) collects, uses, and discloses your personal information when you visit, use our services, or make purchases from lexy.com.hk (“Website”) or otherwise communicate with us regarding the Website (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information is collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The personal information we obtain about you depends on how you interact with our Website and use our Services. We use the term “personal information” to refer to information that identifies you, relates to you, describes you, or could be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you directly submit to us through our Services may include:

• Contact Details, including your name, address, phone number, and email address.
• Order Information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account Information, including your username, password, security questions, and other information used for account security purposes.
• Shopping Information, including items you view, add to your cart, save to your account, such as loyalty points, reviews, recommendations, gift cards, or purchases.
  • Stored loyalty points/product reviews/recommendations/gift cards
• Customer Support Information, including information you choose to include in communications with us, such as when sending messages through the Services.

Certain features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interactions with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Website and Services, such as Shopify/Shopline.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.
• When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies (e.g., pixels, web beacons, software developer kits, third-party libraries, and Cookies).

Any information we obtain from third parties will be handled in accordance with this Privacy Policy. Please also see the next section, Third-Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide the Services to you, to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns or exchanges, and providing other features and functionalities related to your account. We may also allow Shopify/Shopline to pair your account with other Shopify/Shopline services you may choose to use to enhance your shopping experience. In such cases, Shopify/Shopline will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or postal mail, and displaying advertisements for products or services. This may include using your personal information to further customize the Services and advertisements on our Website and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with You and Improving the Services. We use your personal information to provide customer support and improve the Services. This is in our legitimate interest in order to respond to you, provide effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Website. For specific information about the Cookies we use, which are related to powering our store through Shopify/Shopline, please see https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Website and Services (including remembering your actions and preferences), perform analytics, and better understand user interactions with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Website to further customize the Services, products, and advertisements on our Website and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies may negatively impact your user experience and may cause some Services (including certain features and general functionality) to work improperly or no longer be available. Additionally, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for purposes of fulfilling contracts, legitimate purposes, and other reasons governed by this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping operations).
• With business and marketing partners to provide services to you and serve advertisements. Our business and marketing partners will use your information in accordance with their own privacy statements.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products with your consent, or through your use of social media widgets or login integrations.
• With our affiliates or other entities within our corporate group, in our legitimate interest to run a successful business.
• In connection with business transactions such as mergers or bankruptcies, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose personal information and sensitive personal information about users in the following categories for the purposes mentioned in How We Collect and Use Your Personal Information and How We Disclose Personal Information above:

We will not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

User-Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, that content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, nor for the accuracy, use, or misuse of any information you disclose or receive from third parties.

Third-Party Websites and Links

Our Website may provide links to websites or other online platforms operated by third parties. If you click on links to websites that are not owned or controlled by us, please review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information on those websites. Other users of the Services and/or users of these third-party platforms may also view information you provide in public or semi-public venues, including information you share on third-party social networking platforms, and there are no restrictions on how we or third parties may use that information. Our inclusion of such links does not imply any endorsement of the content on such platforms or their owners or operators, except as disclosed in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has provided personal information to us, you may contact us using the contact details listed below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may decline your request as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details about how we use and share that information.
• Right to Delete: You may have the right to request that we delete the personal information we maintain about you.
• Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Portability: In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
• Right to Restrict Processing: You may have the right to request that we stop or restrict our processing of personal information.
• Right to Withdraw Consent: If we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Right to Appeal: If we decline to process your request, you may have the right to appeal our decision. You may appeal by responding directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You may exercise any of these rights by following the instructions on our Website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. Before responding substantively to a request, we may need to collect information to verify your identity, such as your email address or account information. Under applicable law, you may designate an authorized agent to make a request on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in accordance with applicable law.

Complaints

If you are not satisfied with how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below or to lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country/region where you reside. Your personal information is also processed by staff, third-party service providers, and partners in those countries/regions.

If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the UK (as applicable), unless the data transfer is to a country/region determined to provide an adequate level of protection.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call or email us at cs@lexy.com.hk.